Fractured was the word you used, and it is the normal state of an agency that grew faster than its systems. Social platforms, paid media, Google, Microsoft, the research stack, finance and the client tools all hold a piece of the picture and none of them talk. Milo is one layer across all of it, and a box anyone can type a question into. Our engineers build every connection, including the awkward ones.
Milo is not another dashboard product that someone has to build and then keep alive. It is a layer over the systems you already run, and a question box on top of it. The three steps below are a sequence: the question becomes the dashboard, and the dashboard becomes the thing that sends itself.
Typed the way you would say it to a colleague. The answer comes back in seconds with the underlying rows attached, so it can be checked rather than believed.
Any answer can be pinned, and it becomes a live view that refreshes itself. A client lead builds their own account dashboard without a data team, a developer or a ticket.
Once a question is worth asking every week, schedule it. The Monday performance summary writes and sends itself, and alerts fire when a number moves past a line you set.
Rather than describe the question box any further, here it is working.
Legacy systems that have not kept pace with the business is the most common thing we walk into. It is rarely one broken tool. It is twelve good ones that were never asked to agree with each other.
This is a list of what Milo connects, not a guess at what you run. You will tell us the real stack once we are past an NDA. Plug and play sources connect in minutes. Databases, warehouses and custom APIs take our engineers one to three days. Either way it is our build, not a project for your team.
Gemini and Claude are already approved and in use across the business, so nobody needs teaching how to type a question into a box. The limit is that neither of them can see a single one of your numbers. Milo is that same way of asking, with the agency's actual data behind it, permissioned per person and with sources attached to every answer.
Milo reads from the systems you keep. Firefly, Runway and the rest of the creative stack are untouched, Power BI and Looker keep working, and the finance system stays where it is. If you later want the reporting to live in one place, that becomes a choice rather than a migration you have to fund first.
These are the questions an agency asks and then waits days for. They are illustrations of what Milo does, not results from your data. Week one of a pilot is where they get asked of the real thing.
You assess what comes in, so here is the pack rather than a promise. Milo is SOC 2 and ISO 27001 certified and independently penetration tested. Access is role based down to the individual, client data stays separated, and an NDA goes in place before we connect anything at all. Send us your security questionnaire and DPA and we will come back with the sub processor list, the data handling detail and the certifications in full.
Not a rollout. A narrow slice, chosen so it proves the point quickly. One or two accounts and a handful of sources is usually enough, because the hard part is never the volume, it is making systems that were never designed to agree with each other agree.
Credentials in, sources connected, our engineers doing the building. Read only or sandbox access first if that is easier to get signed off.
Platforms, markets and clients mapped so they compare properly. This is where cross account questions become possible at all.
New business and client services ask it whatever they want. Dashboards get pinned by the people who need them. Scheduled reports get switched on.
An honest review of what it answered well and what it did not. Nothing to unwind if the answer is no.
Coolr runs social and influencer campaigns for Burger King, Deliveroo, Heineken and 15+ other major brands. Reporting across every account used to take a full day. With Milo it takes under 15 minutes, with engagement rates, content ROI, influencer reach and spend efficiency in one view.
Commercials are straightforward and we will put them in front of you whenever you want them, but they are not the interesting part of this conversation yet.
You have new business and client services in the diary already. Ask each of them the question they most wish they could answer on the spot, then send the three best ones over and we will put them straight into the box. Thirty minutes is enough.